The Words That Shape the World We Live In
At a recent speakers’ conference, I noticed a session titled Hooked and Booked. The presentation focused on how to craft talks that “sell themselves.” It clearly designed to help speakers think more strategically about their work.
Yet it was the title itself that stayed with me.
Hooked and Booked.
The phrase is clever, but when I paused to sit with it, I realised how much our professional language is shaped by metaphors of capture and conquest. “Hooked” comes from fishing - the act of catching something, often before it fully realises what has happened. “Booked” turns that moment of capture into a transaction.
None of this is unusual. In fact, it reflects the everyday language of business and marketing. We talk about grabbing attention, targeting markets, dominating the stage, winning clients, and closing deals. Much of this language comes from the worlds of warfare, hunting, and competition.
And it made me realise something quietly but clearly: these are metaphors I no longer want to live inside.
Language is never neutral. The words we choose shape how we understand influence, leadership, and success. If our language comes from warfare or capture, it subtly trains us to believe that power is something exercised over others - something we win, secure, or extract.
But what if the world we want to build requires a different language?
Much of my work now sits within the framework of Mycelatrix™, which draws inspiration from the underground networks of mycelium in nature. Mycelial networks do not compete in the way we often imagine. Instead, they connect. They share nutrients. They strengthen the health of the entire ecosystem.
In that world, influence looks very different.
Instead of hooking people, we invite them.
Instead of capturing attention, we resonate with those who recognise something of themselves in the work.
Instead of targeting audiences, we speak to communities that already exist.
Influence becomes less about capture and far more about recognition.
This shift also helped me understand something about my own work as a speaker and writer. Many presentations promise action - practical steps to take tomorrow morning, tactics to implement immediately, strategies to drive results.
My work often asks for something different.
It asks for reflection.
Rather than pushing people toward action, it cultivates recognition - those quiet moments when someone suddenly sees something they had not seen before. Recognition of their own patterns, their leadership, their assumptions, or their influence.
Recognition is slower. It cannot be forced or engineered. It ripens in its own time. And perhaps that is why reflection can feel uncomfortable in environments that reward speed, performance, and certainty.
Yet reflection is often where real change begins.
The words we use matter because they reveal the world we believe in, and the world we are helping to create. When we speak in the language of conquest, we reinforce systems built on competition and control. When we speak in the language of connection, invitation, and growth, we open the possibility of something different.
Perhaps one of the quiet superpowers available to all of us is this:
To listen carefully to the words we use.
To notice when they no longer fit.
And to choose language that reflects the world we are ready to live in.
Because before we change systems or structures, we almost always change the words.
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