Embracing Ageing: A Cultural Act of Rebellion

Bron Williams • November 19, 2025

In Western culture, ageing is treated as something to resist. When value is tied to productivity, fertility, and physical strength, the years between 20 and 40 become our cultural ideal — the so-called “prime of life.”


We see it everywhere: anti-ageing creams, fitness programs that promise to “get your body back,” and the admiration for those who “don’t look their age.” Ageing is framed as a problem to be fixed, not a process to be honoured.


Both men and women feel this pressure, but it affects women more deeply. Men remain fertile for life; women do not. A greying man is seen as wise or powerful. A greying woman is often described as “past her best.”


But what if that entire narrative is wrong?


I’ve chosen to embrace ageing — intentionally, decade by decade. It hasn’t always been easy, but it has been freeing. As I move through my sixties and prepare to turn seventy, I’ve discovered a different kind of power: one rooted in creativity, wisdom, and perspective. My energy isn’t what it was at thirty — but my insight, compassion, and clarity are far richer.


To embrace ageing is an act of rebellion in a culture that glorifies youth. It’s to say: I am still here. I am still becoming.

Old is not a dirty word. It’s a declaration. It’s the visible truth of a life fully lived — and that’s something worth celebrating.


Reflection:
What would it mean for you to embrace ageing — not as loss, but as liberation?

Love to hear your thoughts - please leave a comment below.


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